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What is the
worst part of watching a television show? If you said 'commercials,' you are
not alone. Everyone hates having to sit through the endless commercials that
interrupt our favorite programs. However, advertising, like commercials, is
necessary for businesses and the media. For both businesses and media,
advertising has good and bad points.
Let us first
consider how advertising affects businesses. Businesses benefit from
advertising because it gives companies a great tool to tell the world about
their product. Many businesses provide valuable products and services people
need for their daily lives. Even your local restaurant advertises through flyers
and newspaper ads. Without advertising, companies would quickly go out of
business. Thanks to advertising, however, even small shops can quickly and
easily find customers who are interested in their products.
However, this
benefit has a price. Advertising costs businesses a great deal of money. For
some large companies, advertising is their biggest expense. Month after month,
they must create new advertisements to keep the public's interest. Because
businesses must spend so much money on advertising, they must charge more for
their products. This hurts not only the business, but customers as well. Some
small companies cannot even afford to advertise and must shut their doors.
Now, let us
look at how media, such as television shows, is affected by advertising. On one
hand, advertising is great for media because that is how they earn a profit.
Television shows, newspapers, even many Internet sites make money solely
through advertising. They would quickly go bankrupt without it. On the other
hand, advertising also has many drawbacks for media. Media companies are too
reliant on money from advertising. Take television shows, for example. If a
show is not popular, businesses will not pay to advertise on the show. No
matter how entertaining the show is, if there is no advertising, it will soon
go off the air.
Advertising is
an unavoidable part of our world today. It helps businesses to sell products.
It helps media give us our favorite shows, songs, and news articles. In the
end, for both business and media, advertising is a trade-off between good and
bad.
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